COLLECTIVE'S
CONTENT Kreation
Content muss begeistern - und ist für Outdoor-Sportmarken unerlässlich. Die Grundlage des erfolgreichen Outdoor-Marketings sind ansprechende Inhalte, die Produkte, Dienstleistungen und Marken optimal repräsentieren. Eine unter 700 europäischen Marketing Managern durchgeführte Studie* belegt: Content Marketing ist das kommerziell erfolgreichste Tool zur Neukundengewinnung und Umsatzsteigerung. Mit hochwertigen und perfekt abgestimmten Inhalten hebt sich deine Marke von der Konkurrenz ab.
Unser Ausgangspunkt Innsbruck ist Community-Hotspot und liegt mitten in den Tiroler Alpen. Das ermöglicht uns, Projekte
zeitnah, bei optimalen Wetter- und Schneeverhältnissen sowie höchst effizient durchzuführen: exklusive Foto- und Videoshootings, ansprechende Stories sowie informative Experten-Artikel. Die Produkte und Services deiner Marke werden erlebbar!
Wir generieren authentische Markenerlebnisse und emotionale Momente zwischen der Marke und den Menschen. Wir helfen, potenzielle Kunden zu inspirieren, unterhalten und im Sinne deiner Marke zu beeinflussen. Jede Marke ist einzigartig, und benötigt einzigartigen, auf sie abgestimmten Content!
COLLECTIVE'S
PHOTOS
Der Reiz an aussagekräftigen Fotos ist nach wie vor unübertroffen, selbst wenn jeder Mensch eine Kamera besitzt. Festgehaltene Momente werden geteilt und können ein Teil von uns Selbst, ein Teil von Anderen werden. Fotografien inspirieren uns, weil sie bedeutende Handlungen im Moment festhalten können.
Unsere Philosophie ist es, das zu verstehen was wir sehen, was uns umgibt und was wir erleben. Durch ein tiefes Verständnis entsteht eine tiefere Verbindung, aus der wir Ideen und Visionen erhalten. Visionen, die andere Menschen berühren und inspirieren. Dabei spielt das Verhältnis des Menschen als Teil der Natur eine wichtige Rolle.
Außerhalb unserer Städte, unserer Komfortzone, ist die Anpassung an vorherrschende Bedingungen der Schlüssel für den Erfolg eines Projektes. Die Natur bestimmt den Rahmen in dem wir uns bewegen können. Dieses Bewusstsein ist Grundlage für jedes unserer Projekte.
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WINTER
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SOMMER
Collective's
Videos
Im Gegensatz zu Fotos stellen Videos keine Momentaufnahme dar. Sie lassen vergangene Erlebnisse wieder lebendig werden und sind das Medium, mit dem sich Emotionen und Informationen am nachhaltigsten transportieren lassen.
Bewegte Bilder lassen sich auf beeindruckende Art und Weise nutzen, um deine Marke von ihrer besten Seite zu zeigen. Werde Teil des Collectives und lass uns gemeinsam deine Geschichte greifbar machen.
Wir kennen uns mit den verschiedenen Formaten und den jeweiligen Anforderungen bestens aus. Vom Kurzen Social Media-Clip bis zum mehrminütigen Image-Video - den Möglichkeiten sind keine Grenzen gesetzt. Unsere vielfältigen Aufnahmemöglichkeiten inszenieren Sport, Landschaft und Athleten für deine Marke.
Collective Mountains
COLLECTIVE'S
STORIES
In Outdoor Communities mit höchst involvierten Mitgliedern kommen nur Artikel gut an, die von Experten in dem jeweiligen Bereich geschrieben, gut recherchiert bzw. originell sind.
Unser Team ist selbst Teil verschiedener Communities und weiß genau, auf was es ankommt. Wir verfassen Stories über Aktivitäten und Touren, Expertenartikel über spezifische Themen, Produkt-Reviews oder Produktbeschreibungen. Außerdem übersetzen wir englische Texte in ansprechendes Deutsch oder umgekehrt.
Wir bereiten unsere Beiträge kanalspezifisch auf, damit sie perfekt die Anforderungen der jeweiligen Plattform erfüllen. Besonders Artikel auf Websites sollten von Google genauso gern gelesen werden, wie von den Usern!
* Content Marketing Report Europe 2016 des Marktforschungsinstituts “Smart Insights”